“FITTER THAN NORMAL” MANIFESTO

There’s too much fitness stuff out there that provides average results. And average health in America ain’t good.

To get the most out of life, you’ve gotta be your healthiest.

You’ve gotta be “fitter than normal”.

Being “fitter than normal” gives you confidence in how you look. You’re stronger, more flexible, have better endurance, mentally clearer and more emotionally stable. You can do any physical activity a friend invites you to do — wanna run a 5k this weekend? All this leads to you being a better family member, friend, partner and team member.

Iron Boot gets “normal” people “fitter than normal”.

We believe to help you become fitter than normal, a gym should encourage you to show up. Check on you if you’ve been missing. Make sure everyone feels comfortable and knows exactly what to do every time they’re in the gym. Build a culture of nice, kind people. Keep you safe from injury. Motivate you. Give you workouts that provide noticeable results whether you’re just starting or are already super fit.

We understand what it’s like to feel guilty about making poor choices like skipping workouts and eating whatever’s easy. We know it’s intimidating to get started. We know how it feels to be uncomfortable with how you look. We know what it’s like to feel “blah”. We know what it’s like to get bored with your same routine. We know how it feels to workout hard and not see progress.

We’re frustrated that so many people don’t get significant results from a gym membership or trainer. We’re frustrated that companies have us so confused on what’s healthy and unhealthy. We’re frustrated about how much more it cost to make healthy choices.

Nobody should have to experience lacking confidence in how they feel mentally or look physically.

We care about your results. We care about how you feel. We care about your fitness. We care about your life.

Don’t settle for normal health. It’s not the way we were designed to live. Expect to do things you thought were physically impossible. Feel, look and act like you’re 10 years younger.

At Iron Boot, you’ll push comfort out the way so you can become an active, healthy person that fully enjoys your unique life.