There’s too much fitness stuff out there that provides average results. And average health in America ain’t good. To get the most out of life, you’ve gotta be your healthiest. You’ve gotta be “fitter than normal”. Being “fitter than normal” gives you confidence in how you look. You’re stronger, more flexible, have better endurance, mentally clearer and more emotionally stable. You can do any physical activity a friend invites you to do -- wanna run a 5k this weekend? All this leads to you being a better family member, friend, partner and team member. Iron Boot gets “normal” people “fitter than normal”.